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DRC: Equity Bank launches Digital Banking campaign « being free »

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DRC: Equity Bank launches Digital Banking campaign "being free"

Equity Bank Congo has launched, this Monday, July 22, 2019, its new campaign on Digital Banking under the theme: « be free to move with his bank at any time. A diverse range of digital banking services is the focus of this campaign which, according to Chief Executive Officer Célestin Mukeba, confirms his bank’s leadership in innovation. Objective: to further facilitate the settlement of financial transactions in the DRC.

Indeed, the presentation with experimentation concerned the service on Mobile Banking of Equity Bank which offers adapted applications such as Eazzy Banking, Telegram Messenger, e-commerce, menu USSD * 420 # for those who do not have smartphones.

Added to this is the transfer of money to a telephone number, can import the telecommunication network and from one region to another; withdrawal by code (without credit card) on any ATM of Equity; the transfer of money from a mobile money account to an Equity account or from the Equity account to a money mobile account; the deposit without card on the distributor as well as the diaspora offer allowing the opening of account online.

According to Célestin Mukeba, Equity Bank’s approach aims to equip its customers with the best digital services that make them more autonomous and offer them more freedom and ease to transact with confidence and security.

A pioneer in technological innovation in the DRC thanks to the establishment in 2005 of the first ATM and electronic banking, Equity Bank is determined to work to bring innovative dynamism to the Congolese financial sector.

In the DRC, this bank continues to expand steadily. To date, it has 43 conventional agencies and more than 2,600 Cash Express points across the country. The managing director of Equity Bank reassures that this vast network, the first of the private banks, will continue to expand for a better support of the customers in order to offer them an excellent experience.

As a reminder, this Digital Banking campaign will be relayed through audiovisual and digital media including audio and video spots as well as advertising banners.

Emilie MBOYO

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