Activa Assurance aims to cover Congolese national territory over a period of three years. This was announced by the general manager of this insurance company, Vincent Mwepu. He is delighted that this pan-African society brings, for the benefit of the Congolese, its expertise and its 21-year-old African experience.
« A liberalization in a sector like this after 50 years of monopoly is still something non-negligible. I am proud to build this story to be able to bring products adapted to the Congolese population. I know that this sector will contribute a lot to the economic development of the DRC, « said Vincent Mwepu in a recent interview with Zoom Eco.
Indeed, the potential of the Congolese market is estimated at 5 billion US dollars for the next ten years, whereas currently the Congolese insurance market is estimated at 71 to 80 million USD of volume of premiums. According to SONAS official figures, this level represents a penetration rate of less than 0.5% (making the volume of premiums in relation to the country’s GDP).
In this environment, Activa RDC is among the first insurance companies to have obtained the approval of the Authority for Regulation and Control of Insurance (ARCA) in the DRC. It is preparing to launch its offer of insurance products adapted to the needs of the market and accessible to scholarships of Congolese citizens.
« We hope to open the office to the general public at the end of May or the beginning of June. Activa DRC will start in Kinshasa, the capital by taking advantage of the various distribution points (brokerage and intermediary as well as our direct network). And we will spread across the country to materialize the ambition to participate in the development of the country and the well-being of the Congolese, « said Vincent Mwepu.
Activa’s action is based on values such as listening to the customer, responsiveness, commitment, innovation and availability. The search for customer satisfaction has pushed this company to earn ISO 90001 certification, which has been successfully renewed three times in a row.
The common challenge with the ARCA remains the awareness of the Congolese population on the importance of having insurance in their daily lives.
« It’s true that we have to start from scratch. We will put the bases. Insurance is done primarily to protect property and people. So, we will explain and use all possible channels to give assurance to all, « reassured the Director General of Activa DRC.
Eric TSHIKUMA